Hipster Words Have Swashes & Swagger!
Ale Paul is one of the founders of the Sudtipos project, the first Argentinean type foundry collective.
His typeface design Piel Script recently received a Letter2 competition award as one of the best fonts of the decade.
Hipster Words is a series of posters created by Ale Paul with the creative phrases written by Jon Parker, in order to promote the new Sudtipos typeface Hipster Script.
Hipster Script is yet another of Ale Paul’s creative typographic attempts at trying to reduce the divide between manual and digital. In this case, he attempted to articulate brush lettering, within an attempt to get the computer to emulate continuous painting.
The process wasn’t that different from his previous work with Feel Script’s shot at computerized commercial lettering, though here there is a more casual contrast, rather than the high seriousness of the Copperplate script.
Swashes, alternates, ligatures — too many to list, all trying to make the interplay between the tool’s two extreme widths remain faithful to hand movement subtleties. Ale also toyed with ligatures containing apostrophes, something he’d never attempted in the past.
With this typeface Ale Paul has managed to balance the union between the spontaneity of post-war ad lettering with the current trends in illustration and design.
Hipster Script received a Judge’s choice Certificate of Excellence at the Type Directors of New York and was selected to be part of the Bienal Tipos Latinos 2012.
Ale Paul teaches a postgraduate typography program at the University of Buenos Aires, where he previously taught graphic design.
Follow Ale Paul on his site @Sudtipos